Capteq GmbH and EET Group Enter Partnership and Distribution Agreement in 13 European countries

by / Tuesday, 15 July 2014 / Published in Business News, Capteq

Neukirchen-Vluyn, Germany / Kopenhagen, Denmark – June 30th, 2014 – Capteq GmbH today announced a new European distribution agreement with EET Group, a leading distributor of IT equipment having 31 sales offices in 26 countries across Europe and Africa. The agreement covers the distribution rights in 13 European countries and is a further proof of Capteq commitment to bringing innovative, new products and services to customers around the globe.

-Distribution of Bayan Audio products-

As part of the agreement, EET will offer the full Bayan Audio product range to its customers and value-added resellers in specific selected markets of the agreement. With 26 years of experience and 31 branch offices across Europe and Africa, EET has the expertise and infrastructure necessary to bring the value of Bayan Audio Products next generation of audio products to customers throughout the region.

“The co-operation with EET Europarts is a strengthening of our sales and targeting towards a wide range of new and interesting customer segments” states Sascha Arndt, CEO of Capteq. “EET will have our full support for all brands we carry and which we push via our global PR companies in terms of Marketing and Brand development”.

In accordance with the overall strategy the agreement also confirms the value proposition of EET Europarts towards manufacturers; EET Europarts is like an extension of sales force and logistics setup. The ability to skillfully process thousands of orders everyday regardless value, ensuring great customer experiences even for small customers, is extremely important for manufacturers and this is what EET Europarts does well and more than 750,000 times every year.

“We are very excited to present Bayan Audio as part of our portfolio within EET Group. EET is confident, that a close partnership with Capteq on Bayan Audio holds great opportunities for both parts”, said John Walsh Group Purchaser & Product Manager, EET Group A/S.

About Capteq GmbH

Capteq GmbH – Capital Technology – is recognized as a leader in global Brand Development in Europe & CIS countries by its own risk capital – Capteq was created by results – oriented Management Professionals whose extensive experience and passion is all about building brands. Capteq helps companies and brands to explore opportunities, manage and sustain growth, and maximize revenue. Capteq builts and represents brands by putting an extensive focus on 1 brand per product segment, which will be supported by different marketing instruments. Therefore Capteq keeps its key focus on a brand representation of a maximum of 5 brands in its portfolio.

More information on Capteq is online at

 About EET Group

EET Europarts is an IT distribution company, headquartered in Copenhagen, Denmark, established in 1986. EET Group is Europe’s leading distributor of IT, Security & Surveillance, Home Entertainment and Lifestyle Electronics. The company, founded in 1986, employs approximately 400 employees and has 31 sales offices spread over 26 countries in Europe and Africa.

EET Group distributes, via sales companies under the commercial name EET Europarts, a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Axis, Synology, IQeye, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, estuff, Sandberg, Garmin, Jawbone, Kensington, Libratone, Loewe and many more.

The company headquarter is situated in Birkerød (Copenhagen) and the logistics center is located in Ballerup (Copenhagen). EET Group is the parent company of all EET Europarts sales companies. As such the EET Group is backbone of the organization and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.

More information about EET Group is online at